The Magnificent Seven (2016) will be released Sept. 23 in theaters across North America. It will also premiere at the Toronto International Film Festival announced on Sept. 8 as the festival’s opening night attraction.
We won’t have to long to wait to see if this Remake is going to be Heroic – or shot down.
Unfortunately there are signs of trouble.
Most every Movie these days is ‘Pre-Screened’ – viewed by test audiences. The feedback from these Pre-Screening sets certain things in motion. If response from Pre-Screening is GOOD, almost nothing else needs to be done. Celebrate and release the Movie.
If NOT, other things can happen.
Certain scenes may be reshot, added, or edited.
If the response is TERRIBLE, the Movie might straight to DVD – No Distribution – and hope for some sales there while not incurring any more expenses.
That couldn’t happen to this movie – it’s a highly anticipated big production remake of a Western Classic. And it has Denzel Washington.
Yet if the Pre-Screening feedback either POOR or UNFAVORABLE – then more Promotion and Advertising might be in order – to bump interest.
This seems to be what is happening with The Magnificent Seven (2016). I have NEVER seen as many Trailers for ANY Movie that has ever existed than what we see for The Magnificent Seven (2016). I’ve almost lost count, but I’d guess there’s about 15 so far!! Including recently profile Trailers for each of the Seven characters.
That’s a bit scary.
Not necessarily an indication, but …
Trouble in the Industry
And there’s other things to fear. The Movie Industry has been taking some major hits in general. This summer nearly every anticipated Summer Blockbuster lost money. Millions – and Multi-Millions. They were scorched. And unfortunately for Film Makers, this is not just indicative of poor economy, but of radically changing Viewing Trends by audiences. I believe Home Theatres, large TV Screens, and easy access to movies on your TV via Netflix, Shomi, and other Entertainment services are deeply cutting into the Theatre market. And this is not just a flash trend – it will continue – and become even more so. The Theatres and Film Makers had better catch on quickly. Very quickly. We are living in an age where markets can radically change and swing overnight. Volatile.
All this being said, I hope the New Seven is great. Though we all love the original Magnificent Seven – a Classic – and I have no expectations that this will match that, that doesn’t mean I wish any evil on this Remake. I like Denzel Washington and most of Cast are pretty decent.
We’ll just have to see …